FILA & Urban Outfitters launch collaboration
(FILA North America) – FILA and Urban Outfitters are excited to launch an exclusive FILA + UO collaboration. The women’s capsule collection takes sartorial cues from sailing and the sea, offering a playful nod to FILA’s roots in water sports.
The current FILA + UO styles continue to fuse classic FILA silhouettes with a completely modern aesthetic. The collection’s crisp whites are contrasted with bright, vivid shades – including bold blue hues that create an ocean-inspired color palette, and orange and yellow accents. To borrow from nautical style influences, a contemporary stripe motif decorates pieces throughout the line, and features asymmetrical blocks of color. The fashions are branded with FILA’s iconic logo, whether embroidered or emblazoned across each item.
The new FILA + UO range retails from $35 to $150. The eight-piece women’s assortment consists of a crewneck sweatshirt in two colorways, a cropped henley, a tank top, a casual tank dress, and two short styles. The yellow sailing jacket and bright blue overalls anchor the collection. Additionally, a selection of FILA + UO bodywear will be offered this season.
The FILA + UO sailing inspired collection is exclusive to Urban Outfitters and is available online at UrbanOutfitters.com and in-store beginning on March 5.
The line will also be featured in a new ad campaign shot by Daniel Shea. The editorial campaign is inspired by 80’s swimsuit and fashion ads, giving the collection playful beach vibes. The campaign will live across all social and web platforms and will appear on billboards within top markets, including a month long takeover of the famed Walgreens building in Times Square, the location of the New Years Eve ball drop.
To view and shop the campaign, click here.