Mobile ads’ promise eludes Facebook
Sitting here in the Nespresso Boutique Bar on Lincoln Road I stumbled upon this articles that quoted these MOBILE FACTS according to an article in USA TODAY! I was very surprised.
The market for the mobile ads that dot smartphone and tablet screens is expected to soar to $10.8 billion in U.S. sales by 2016, from $2.6 billion expected this year, according to research firm eMarketer.
Mobile Web traffic is up 35% in less than a year, while all Web-browser use on Windows-based PCs declined 10% in a six-month period from 2011 to 2012, says market researcher Chitika Insights.
About 20% of traffic comes from tablets and smartphones, it says. Retailers such as Target, Best Buy and Macy’s have noticed, and are charging into mobile ads, which will become staples as millions ditch PCs for smartphones and tablets, ad experts say.
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