Plum Magazine calling it quits?

On Thursday September 1, 2011 without warning Jerry Powers resigned as CEO of Plum TV Miami. The next day Jerry Powers revealed why he left to the Miami Herald. Plum TV is the cable network that allegedly caters to the affluent residents of luxury markets like Aspen, the Hamptons, Miami Beach, Nantucket, Telluride  and Marthas Vineyard. The stories from each side vary as to be expected.

Sources say that Plum TV founder and exec Tom Scott will be in Miami Beach today to address the future of the magazine. We hear that the staff expect to get the boot and are already looking for new jobs as far away as Los Angeles.

A bitter disappointment for all who work at Plum but especially for those who left positions as Ocean Drive magazine to join Plum Miami earlier this year.

The StyleWise article comparing the three luxury magazines in Miami published several months ago predicted that this market could not sustain three similar magazines competing for the same advertising dollars and now it appears at least one may fold. Time will tell.

Posted by David Siqueiros