Groundbreaking Collaboration, Gareth Pugh, Nick Knight and SHOWstudio SHOP

The next exciting step in the development of SHOWstudio SHOP as one of London’s landmark fashion locations will be launched this week at the Bruton Place store in Mayfair with long-term SHOWstudio.com collaborator Gareth Pugh.

The first in a series of exclusive events, SHOWstudio SHOP welcomes Pugh as he sets up a temporary work place in the studio space at 1-9 Bruton Place, and handcrafts a one of a kind garment exclusively for SHOWstudio SHOP. Offering the unprecedented opportunity for viewers to witness this innovative and award-winning British designer at work, the SHOWstudio.com webcams will record every moment as Pugh creates a unique garment that will be retailed in the SHOWstudio SHOP alongside three exclusive one-off prints by world-renowned photographer Sølve SundsbøThe entire creative process can be seen online at www.showstudio.com/project/livestudio

This project pushes the boundaries of fashion presentation and retail via the internet, unifying the designer, the medium and the consumer ever closer within the groundbreaking environment of the SHOP.

Gareth Pugh will be in residence 20, 23 and 24 November 2009 at SHOWstudio SHOP. The final garment will be exclusively photographed by Nick Knight on 24 November in the SHOWstudio SHOP studio at Bruton Place.

Garment design and construction by Gareth Pugh

Angelskin Fabric Supplied by C H R I S A N N E couture: www.chrisanne.com

PRESS CONTACTS

SHOWstudio.com and SHOWstudio SHOP Enquiries:
George MacPherson at Starworks London
george@starworkslondon.com
Telephone: +44 (0)207 318 0400

Gareth Pugh Enquiries:
Mandi Lennard Publicity
garethpugh@ml-pr.com
www.garethpugh.net

Please note: The studio space is not open to the public but can be viewed at www.showstudio.com/project/livestudio

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